Full-time study - 4 years
Mathematics is specialized
Russian language
By choice:
informatics,
history,
social studies,
foreign language
150 000 rubles per year
Unique training profiles
Economics of media and advertising
- The program is deeply specialized in economic aspects, financial flows of the media industry and advertising market, including analysis of revenue models, budgeting, and evaluation of advertising campaign effectiveness
- A multidisciplinary approach combines economic analysis, media management, marketing, and digital technologies, enabling graduates to develop content monetization strategies and manage project profitability in a dynamic environment
- The training is focused on gaining practical skills: analyzing case studies of leading media companies, developing business plans with trend forecasting, designing and calculating advertising campaigns, optimizing media holding budgets, etc.
- Graduates build careers as media analysts, financial managers of advertising agencies, digital platform monetization specialists, or project managers in media holdings
- Digital Media
- Modern trends and strategies for the development of media and advertising
- Media Management
- Economics of national media systems
- Pricing in the media industry
- Media business and media holdings
- Event industry
- Media companies
- Publishing houses and news agencies
- Digital platforms and online media
- Accounting
- Money, Credit, Banks
- Foreign Language
- History
- History of St. Petersburg Culture
- History of Economic Theories
- Logistics
- Methods of Optimal Solutions
- Macroeconomics
- Microeconomics
- Fundamentals of Law
- Trade Union Movement
- Psychology
- Human Resource Management
- Econometrics
- Real Estate Economics
- Physical Education and Sports
- Philosophy
- Finance
- Analysis and diagnostics of the financial and economic activities of an enterprise (organization)
- Banking services for enterprises
- Stock exchange operations
- Accounting in budgetary and non-profit organizations
- Public and municipal finance
- Information technology in economics
- Information technology in accounting
- Investment and innovation activities of an enterprise (organization)
- Corporate finance
- Marketing
- Methods of making managerial decisions
- Management
- Modeling in management
- Tax planning for an enterprise (organization)
- Securities operations
- Organization of entrepreneurial activity in the SCS
- Valuation and management of an enterprise (organization) value
- Business valuation
- Planning at an enterprise (organization)
- Regional economics
- Strategic management
- Socio-economic forecasting
- Strategic marketing
- Insurance
- Financial risk management
- Financial management
- Pricing
- Economics of SCS
- Economics of an enterprise (organization)
Advantages of the Economics degree program
Practical educational outcomes
diploma from St. Petersburg University
employment of graduates and their confident career growth
High satisfaction of employers with the quality of graduate training
Competition for budget places at St. Petersburg State University averages 79 applicants per spot across all specialties, with some specialties having over 300 applicants per spot. Excellent career prospects with high salaries. Graduates receive 100% employment opportunities in the job market.
The Branch is located in a picturesque, eco-friendly area. A wide tree-lined alley leads to the main entrance. After classes, you can walk in the shade of century-old oaks, ash trees and linden trees or train at sports grounds. In winter - skiing and skating, in summer - barbecues and songs by the campfire.
Education is provided according to St. Petersburg State University programs. The University's educational model has been implemented since 1991 and has been awarded
prizes by the Russian Government (2007) and St. Petersburg Government (2010, 2016).
Deep analytical skills, broad outlook, and high professionalism provide undeniable competitive advantages and create a solid foundation for successful careers in a rapidly changing world.
The educational process at the Branch is conducted not only by the best Moscow teachers but also by leading St. Petersburg stars of science, culture, and education.
Opportunity to combine studies with work. Regular individual and group consultations with teachers. Unlimited access to educational resources (electronic libraries, teaching materials, etc.).
Interesting and in-demand fields of study
Unique opportunities for self-development:
— group trips to museums, theaters, exhibition centers and famous cultural sites of the capital;
— creative evenings with famous Russian actors, directors, singers and musicians;
— research activities (scientific-practical conferences, publications);
— sports sections and competitions.
Excellent living conditions. Student House under one roof with the academic building. Modern cafeteria, cozy cafe, medical office, sauna, gym, playgrounds, tennis court, basketball-volleyball court, soccer field. Large indoor pool available year-round. Own security service.
Life in the amazingly comfortable and well-equipped St. Petersburg campus of the University is a unique opportunity for world-class leisure filled with culture and vivid impressions.
The main university not only helps students adapt to the intense and diverse capital life of one of the world's most beautiful cities, but is itself a center of many unforgettable cultural events.
Where our graduates work
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• Federal, regional and municipal government bodies
• Insurance and investment companies, mutual funds, leasing and factoring firms, stock and currency exchanges, commercial banks
• State and private enterprises of small, medium and large businesses
• Real estate firms and appraisal companies
• Consulting firms