Full-time study - 4 years
Social Studies
Russian language
By choice:
literature,
history
150 000 rubles per year
Unique training profiles
Strategic communications in the creative industries
- The program is deeply specialized in developing and managing communication strategies for creative projects and industries: fashion, music, entertainment, digital industry, game studios, etc.
- A multidisciplinary approach combines socio-cultural design, philosophy, cultural studies, and psychology to solve global challenges using unconventional methods
- Students acquire special skills in working with big data and audience analytics, creating and promoting brands, managing media fields, and shaping product images
- Digital marketing and SMM, working with influencers, copywriting, storytelling, and visual communications are studied and practiced in depth
- Graduates hold positions as brand managers, strategists, and digital marketing specialists, working in film studios, advertising agencies, or creative startups
- Creative consulting in brand development
- Crowdfunding for art projects
- Information technology for socio-cultural activity management
- Strategic brand management
- Cultural project production
- Creative strategist in an advertising agency
- Development of online platforms uniting artists, designers, musicians, etc.
- Director of creative strategies
- Creative PR for cultural projects: promotion of festivals, exhibitions, performances
- Creative consulting for brands
- Foreign language
- Domestic history
- History of St. Petersburg culture
- Philosophy
- Cultural studies
- Psychology
- Pedagogy
- Sociology
- Economics
- Trade union movement
- Political science
- Jurisprudence
- Literature
- Theory and history of socio-cultural activities
- Fundamentals of cultural policy
- Leisure pedagogy
- Art history
- Socio-cultural work abroad
- Computer science
- Theory and methodology of culture
- Methodology and methods of scientific research of socio-cultural activities
- Sociology of culture
- Social communication
- Sociology of family
- Russian language and speech culture
- Fundamentals of communicative culture
- Folk artistic culture
- Fundamentals of sociocultural activity management
- Technological foundations of socio-cultural activities
- Fundamentals of socio-cultural design
- Script and directing basics
- Teaching methodology for special disciplines
- Life safety
- Management technology of socio-cultural activities
- Resource base of socio-cultural activities
- Information technologies for managing socio-cultural activities
- Marketing communications in the socio-cultural sphere
- Theory and practice of public relations
- Business communication
- Technologies and documentation support for the tourism industry
- Art management
- Exhibition activity technologies
- Advertising in the socio-cultural sphere
- Workshop on diploma project design
- Theoretical foundations of the tourism industry organization
- Local history
- Geography of tourism
- Theory and methodology of tour guiding
- Theory and methodology of tolerance formation
- Methodological support of socio-cultural activities
- Economics of the sociological sphere
Advantages of the Socio-Cultural Activities degree program
Practical educational outcomes
diploma from St. Petersburg University
employment of graduates and their confident career growth
High satisfaction of employers with the quality of graduate training
Competition for budget places at St. Petersburg State University averages 79 applicants per spot across all specialties, with some specialties having over 300 applicants per spot. Excellent career prospects with high salaries. Graduates receive 100% employment opportunities in the job market.
The Branch is located in a picturesque, eco-friendly area. A wide tree-lined alley leads to the main entrance. After classes, you can walk in the shade of century-old oaks, ash trees and linden trees or train at sports grounds. In winter - skiing and skating, in summer - barbecues and songs by the campfire.
Education is provided according to St. Petersburg State University programs. The University's educational model has been implemented since 1991 and has been awarded
prizes by the Russian Government (2007) and St. Petersburg Government (2010, 2016).
Deep analytical skills, broad outlook, and high professionalism provide undeniable competitive advantages and create a solid foundation for successful careers in a rapidly changing world.
The educational process at the Branch is conducted not only by the best Moscow teachers but also by leading St. Petersburg stars of science, culture, and education.
Opportunity to combine studies with work. Regular individual and group consultations with teachers. Unlimited access to educational resources (electronic libraries, teaching materials, etc.).
Interesting and in-demand fields of study
Unique opportunities for self-development:
— group trips to museums, theaters, exhibition centers and famous cultural sites of the capital;
— creative evenings with famous Russian actors, directors, singers and musicians;
— research activities (scientific-practical conferences, publications);
— sports sections and competitions.
Excellent living conditions. Student House under one roof with the academic building. Modern cafeteria, cozy cafe, medical office, sauna, gym, playgrounds, tennis court, basketball-volleyball court, soccer field. Large indoor pool available year-round. Own security service.
Life in the amazingly comfortable and well-equipped St. Petersburg campus of the University is a unique opportunity for world-class leisure filled with culture and vivid impressions.
The main university not only helps students adapt to the intense and diverse capital life of one of the world's most beautiful cities, but is itself a center of many unforgettable cultural events.
Where our graduates work
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• Event agencies;
• Production centers and concert organizations;
• Museums and exhibition centers;
• Creative art spaces;
• Restaurant businesses;
• TV and radio broadcasting channels;
• Public associations;
• Institutions of additional education;
• Marketing research companies;
• Public relations departments of government and commercial structures;
• Tourist enterprises.