Full-time study - 4 years
Social Studies
Russian language
By choice:
history,
foreign language,
literature,
informatics
160 000 rubles per year
Unique training profiles
Advertising communications and public relations in business
- The program deeply specializes in creating promotion strategies for companies, brands, and products in business
- The multidisciplinary learning format allows combining advertising, PR, philosophy, cultural studies, psychology, and media management to create comprehensive promotion strategies
- Training is based on generating unconventional solutions, creating unique content, and the ability to work in rapidly changing conditions
- In-depth study and practice of using neural networks in advertising, digital marketing, internal corporate PR, etc.
- Graduates lead SEO promotion departments, marketing departments, hold positions as art directors, media planners, etc.
- Intercultural communications in advertising and public relations
- Design of advertising and PR campaigns in business
- Sociology of public opinion
- Design of marketing communications
- Semiotics of advertising
- Branding, advertising, and PR agencies
- Marketing, advertising, and public relations departments of commercial firms
- Mass media
- Press services of political figures and government structures
- Production centers
- Philosophy
- Foreign Language
- Sociology
- Russian Language and Speech Culture
- Cultural Studies
- History of Saint Petersburg Culture
- Life Safety
- Trade Union Movement
- Physical Education and Sports
- Fundamentals of Law
- History (Russian History, World History)
- History of Literature
- Computer Technologies and Informatics
- Mathematics and Statistics
- Psychology
- Economics
- Digital technologies in advertising and PR
- Place branding
- Video advertising
- Internal corporate PR
- History of advertising and public relations
- Commercial advertising on radio and TV
- Communication management
- Conflict studies
- Copywriting in advertising and public relations
- Lobbying
- Marketing research and situational analysis
- Intercultural communications in advertising and public relations
- Public speaking
- Organization of advertising and public relations departments
- Marketing fundamentals
- Branding fundamentals
- Graphic design fundamentals
- Fundamentals of integrated communications (advertising and public relations)
- Media planning fundamentals
- Management fundamentals
- Self-presentation fundamentals
- Communication theory fundamentals
- Negotiation process and conflict management
- Legal support of advertising and public relations
- Diploma project workshop
- Marketing communications design
- Reputation management
- Semiotics of advertising
- Sociology and psychology of advertising and PR in commercial sphere
- Sponsorship
- Communication training
- Ethical foundations of advertising and PR
Advantages of the Advertising and Public Relations degree program
Practical educational outcomes
diploma from St. Petersburg University
employment of graduates and their confident career growth
High satisfaction of employers with the quality of graduate training
Competition for budget places at St. Petersburg State University averages 79 applicants per spot across all specialties, with some specialties having over 300 applicants per spot. Excellent career prospects with high salaries. Graduates receive 100% employment opportunities in the job market.
The Branch is located in a picturesque, eco-friendly area. A wide tree-lined alley leads to the main entrance. After classes, you can walk in the shade of century-old oaks, ash trees and linden trees or train at sports grounds. In winter - skiing and skating, in summer - barbecues and songs by the campfire.
Education is provided according to St. Petersburg State University programs. The University's educational model has been implemented since 1991 and has been awarded
prizes by the Russian Government (2007) and St. Petersburg Government (2010, 2016).
Deep analytical skills, broad outlook, and high professionalism provide undeniable competitive advantages and create a solid foundation for successful careers in a rapidly changing world.
The educational process at the Branch is conducted not only by the best Moscow teachers but also by leading St. Petersburg stars of science, culture, and education.
Opportunity to combine studies with work. Regular individual and group consultations with teachers. Unlimited access to educational resources (electronic libraries, teaching materials, etc.).
Interesting and in-demand fields of study
Unique opportunities for self-development:
— group trips to museums, theaters, exhibition centers and famous cultural sites of the capital;
— creative evenings with famous Russian actors, directors, singers and musicians;
— research activities (scientific-practical conferences, publications);
— sports sections and competitions.
Excellent living conditions. Student House under one roof with the academic building. Modern cafeteria, cozy cafe, medical office, sauna, gym, playgrounds, tennis court, basketball-volleyball court, soccer field. Large indoor pool available year-round. Own security service.
Life in the amazingly comfortable and well-equipped St. Petersburg campus of the University is a unique opportunity for world-class leisure filled with culture and vivid impressions.
The main university not only helps students adapt to the intense and diverse capital life of one of the world's most beautiful cities, but is itself a center of many unforgettable cultural events.
Where our graduates work
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• Communication agencies (advertising agencies, PR agencies, media research agencies, media agencies, event development and implementation agencies);
• Enterprises producing advertising products;
• Advertising, branding, and marketing departments of domestic and foreign companies;
• Information and analytical centers of political and social movements;
• Production centers;
• Advertising and public relations departments in non-profit organizations;
• Consulting companies;
• Research companies;
• Public relations departments in government authorities;
• Advertising and public relations departments of media outlets;
• Environmental, human rights organizations and committees.